NEW YORK, NY - February 1, 2018 - (HISPANICIZE WIRE) - The VR/AR Association (VRARA) is adding industry leader, Cathy Hackl, co-author of ‘Marketing New Reality’ and VR evangelist for HTC Vive, to its national advisory board. Hackl will be giving the Association insight and counsel as the VRARA continues its global expansion.

“As the VRARA continues to grow, we welcome Cathy, and appreciate her leadership in our industry as one of the most important women who are helping move our industry forward,” said Nathan Pettyjohn, VRARA Founder and President.

VRARA is the global industry association for VR, AR and MR, connecting leading solution providers with brands and customers with almost 4,000 companies registered, over 50 Chapters, and 20 industry committees. VRARA programs and initiatives are designed to accelerate growth, knowledge, and connections.

Hackl is a renowned speaker, consultant and expert in the immersive industry. Before joining
HTC VIVE, she was the chief communications officer for Future Lighthouse, one of the world’s leading cinematic VR studios and was also selected as an Oculus Launchpad fellow in 2017. Hackl counseled UPS as a VR expert during the launch of their VR driving training program. She’s the co-author of “Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications” (Amazon).

Prior to joining the VR/AR industry, Hackl, an Emmy nominated communicator, worked in marketing and public relations with media outlets like CNN, ABC News and Discovery Communications.

For more information about the association, please visit www.thevrara.com

About The VR/AR Association

The VR/AR Association (The VRARA) is an international organization designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.